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The holidays are the perfect time to maximize your online store sales, and our THATSAWRAP campaign is here to help! From now through 12/31, your clients can enjoy 20% off hair care products using code THATSAWRAP—and we’ve created a collection of social media assets and tips to make promoting this campaign easy and effective.

5 Tips for a Last-Minute Holiday Sales Push

1. Start With a Countdown
   Create urgency by posting about the deadline. For example:

• “Only 5 days left to save 20% on your favorite hair care products!”
• “Hurry—THATSAWRAP ends on 12/31!”

Add a countdown sticker to your Instagram Stories to build excitement.

2. Feature Bestsellers
   Highlight popular or seasonal products to inspire your clients:

• “Looking for a gift? Try our top-selling moisture treatments!”
• “New Year, new hair! Stock up on styling must-haves before 2024.”

Tag products available in your online store to make it easy for clients to shop.

3. Go Live to Promote
   Take to Instagram or Facebook Live and showcase the products on sale. Talk about why you love them and how your clients can benefit. Include a reminder to use code THATSAWRAP for their discount.

4. Leverage Stories & Reels
   Short, engaging videos are the perfect way to grab attention. Use our assets to create quick stories or reels reminding clients of the deal, or film yourself sharing a product tip tied to the promotion.

5. Engage Directly with Clients
   Send a personalized message to your top clients:

• “Hi [Client Name]! Just wanted to let you know about an exclusive holiday deal—20% off all hair care with code THATSAWRAP. Ends 12/31!”

Bonus: Share These Hashtags

Make your posts more discoverable with these holiday and promotion-friendly hashtags:
#THATSAWRAP
#HolidayHairDeals
#ShopSmallSupportStylists
#HairCareSavings
#EndOfYearGifts

Keep the Momentum Going

The holidays may be winding down, but you can keep the sales rolling by focusing on these key strategies:

• Post regularly through 12/31 to stay top of mind.
• Remind clients that this is the last chance for holiday savings.
• Use email and SMS to supplement your social media efforts.

With the right tools and strategies, you can make this your most successful holiday season yet.

Happy Holidays and Happy Selling!

— The Cosmo Prof Direct Team

The holiday season is the perfect opportunity to elevate your online sales with trending hair tools that your clients will love! From user-friendly stylers to professional-grade dryers, we’re spotlighting four must-have tools that are sure to catch attention in your store.

Imagine the possibilities: with commission earnings of up to $94.99 per sale, you can significantly enhance your holiday income! Plus, there are no inventory costs or stocking requirements—just list, promote, and earn with each sale through your online store. Here’s everything you need to know to maximize your holiday earnings.

1. Feature Trending Hair Tools

Each of these tools delivers professional results and offers attractive commissions for you! Here’s a quick look:

GAMMA XCell Dryer = $94.99 COMMISSION

• Features: 30% more air pressure, intelligent heat control, lightweight (10.4 oz) design.
• Client Appeal: Great for clients looking for powerful, easy-to-use professional performance.

CHI LAVA AIRGLAM Multi-Styler = $75 COMMISSION

• Features: Five attachments for versatile styling (curling, volumizing, and drying) with less heat, promoting healthier hair.
• Client Appeal: Ideal for clients who love versatile styling options but want to protect their hair.

CHI LAVA Pro Turbo Hair Dryer = $67.50 COMMISSION

• Features: Faster drying with patented CHI LAVA technology, which reduces heat damage and frizz for sleek results.
• Client Appeal: Perfect for clients seeking quicker, professional-quality drying at home.

JPMS Neuro Dry+ Folding Professional Dryer = $62.50 COMMISSION

• Features: NeutraHeat™ Technology for shine and reduced frizz in a compact, foldable design.
•   Client Appeal: Ideal for travel-loving clients or those with limited space.

2. Make Holiday Sales Easy with Special Offers

• Free Shipping & Buy Now, Pay Later: Clients love convenient options! Offer free shipping on these tools, and let clients spread out payments with our “buy now, pay later” feature.
• Small Business Saturday Coupon: From November 30 to December 6, clients can use your exclusive SMALLBIZSAT coupon code to receive an additional discount on tools.
• Holiday Bundles and Gift Ideas: Create a “holiday must-haves” bundle or recommend tools as gifts for family and friends. We’ll also share social media templates to help you showcase gift ideas!

3. Marketing Tools and Content Provided

Make the most of this season with ready-to-use marketing content:

• In-Salon Content: Posters and point-of-sale displays to promote these trending tools directly to clients in the salon.
• Social Media Templates: Access holiday-themed templates to post on Instagram, Facebook, and more, highlighting these tools as holiday gift options.
• Text Messaging Content: Connect with clients instantly with pre-written text message suggestions you can send to clients promoting holiday discounts, tool benefits, and Small Business Saturday savings.

4. Tips for Boosting Sales with Trending Tools

• Feature a “Tool of the Week”: Rotate which tool you feature each week in-store and online, giving clients the chance to learn about each product’s unique benefits.
• Personalize Your Recommendations: Send a personalized message or recommendation to clients who might enjoy these tools, especially those who have purchased similar products or inquired about styling tools before.
• Highlight Benefits in Your Own Words: Clients trust your opinion! Use your unique perspective on each tool’s benefits to help clients see why they’d love it.

Promoting your online store effectively is essential for driving traffic, engaging customers, and boosting sales. 

Here's what's waiting for you to dominate each marketing channel while effectively showcasing your coupon codes:

• In-Salon Marketing Templates: Transform your salon into a promotional powerhouse with eye-catching templates you can turn into posters, table tents, and window decals featuring coupon codes.
• Social Media and SMS Assets: Ignite excitement on social platforms and engage clients with professionally designed graphics, captions, and compelling messaging that drive action and boost sales! to drive traffic to your online store.
• Email Marketing Templates: Stay connected with clients through personalized email campaigns packed with dynamic content, irresistible visuals, and strategic calls-to-action highlighting exclusive savings.

We encourage you to use these tips, tricks, and social media selling guides that support your efforts to maximize retail sales! Retailing & Social Tips

Pro Tips and tricks:

• Utilize Online Store Features: Leverage your recommender tool to curate carts and group products for your clients.
• Offer Buy Now Pay Later: Highlight your online store's Buy Now Pay Later option to encourage clients to maximize their coupon code usage.
• Set Reminders: Don't forget to set alerts to remind clients when their coupon codes are expiring, creating a sense of urgency.

What you need to know about your coupon codes:

What:  Elective Coupon Codes for your online store. These codes will allow you to choose whether to utilize them and who to offer them to, giving you full discretion over their usage.

How: You distribute the Coupon Codes to your clients. Clients then need to enter the code at checkout to receive coupon offerings.

When:  The frequency and varieties will vary

However, speak up if you’d like to see a particular coupon that could benefit you and your stylist peers, email us at support@salonhq.co 

Note:  Code starts at 12:01 am and expires at 11:59 pm of the coupon date range in the Time Zone of the delivery zip code.  

SEE BELOW FOR YOUR COUPON CODE TEMPLATES:

In-Salon Marketing Templates:

Social Media and SMS Assets:

Email Marketing Templates: