How can we help you today?

Help your clients beat the heat, protect their strands, and get their best summer hair yet — while you grow your online sales. This mix of product education, trend inspiration, and promo-ready content is here to make summer selling easy.

SECTION 1: Teach It – What Summer Hair Needs

Caption:
Sunshine, pool days, and beach waves are fun — but they’re tough on your hair. The good news? With the right summer routine, you can protect your strands, fight frizz, and keep your color looking fresh.

💬 Add Your Tip:

“I always tell my clients: ‘Leave-in conditioner is your beach bag BFF."

“My clients always ask me how to keep their hair healthy in the summer. Here's what I recommend—and you can shop it all right from my store!”

📌 Try This: “Need help building your summer routine? DM me your biggest hair concern and I’ll send over a few custom product picks!”

Cosmo Prof Directs PRO TIP:

Here’s what we recommend you focus on posting this season:

• UV & heat protectants – to guard against sun damage and hot tools

• Leave-in conditioners – to hydrate and detangle, even after the beach

• Frizz-fighting creams & oils – for smooth, glossy hair in humid weather

• Color-protecting shampoo/conditioner – to prevent fading from sun & salt

• Scalp care treatments – because your scalp gets sunburned too!

SECTION 2: Inspire It – Trends Clients Want Right Now

Caption:
This summer, it’s all about easy, effortless beauty. Think soft waves, glossy shine, and sun-kissed tones that grow out gracefully. Whether you’re vacation-bound or just vibing at brunch, your hair should feel healthy, light, and low-maintenance — with pro-level results.

💬 Add Your Voice:

“Here are a few of my favorite summer trends — and the products that help make them happen. You can grab them straight from my online store!”

“My trick for soft, beachy waves without heat? ___”
“This glossing serum is my go-to for shine that lasts — especially in the heat.”
“Clients are loving ___ for keeping blonde bright between visits.”

📌 Include Your Recommender Tool:

“Loving the undone summer wave look? Ask me how to get it with just a few easy products — I’ll send you a custom rec!”

Cosmo Prof Directs PRO TIP:

Include the product images in your carrousel 

SECTION 3: Promote It – Your Personalized Picks for Summer!

Drop in 3 product images then choose a caption:

Let’s make this your best summer hair season yet. I’ve pulled together a few of my personal faves — the products I’m loving (and using) right now to keep hair healthy, manageable, and gorgeous in the heat.

☀️ Think: humidity-fighting stylers, leave-ins with UV protection, and treatments that reset your hair after sun, sweat, and swim days.

🛍️ Shop them all directly in my storefront — and text me if you’re not sure where to start. I’ll help you find what fits your hair goals.

Education angle:

“Summer hair needs are different — and your clients trust you to know what works. Use this space to call out your go-to solutions and why you love them.”

Suggested post caption:

“These are the products I reach for again and again — and now they’re all in one place for you to shop. My summer essentials are live in my store ☀️ [insert link]”

Reel or video prompt:

“What’s in your summer kit? Record a quick video showing 2–3 favorite products and a tip for each — keep it real and relatable!

 

Additional Summer plug-in lines you can use in captions or convos:

• “If your hair feels dry or frizzy this time of year, I’ve got you.”

• “Not sure which product is right for you? DM me — I’ll send a quick rec.”

• “I picked these for a reason — I use them on real clients with real results.

We’ve created a fresh set of marketing printables designed to work for you right from the chair. These materials help spark conversations, build trust in your recommendations, and remind clients to shop directly from your online store—not random websites or mystery sellers.

What’s New & How to Use It

Mirror Cling: “Products from me—not mystery sellers.”

Also says: Ask me for your customized hair care routine
Stick this eye-catching cling on your mirror to make your online store part of your service conversation. It reinforces the value of buying professional products directly from you and encourages clients to get personalized product guidance.

Use it to:

• Help fight diversion

• Remind clients that you're their trusted source

• Prompt product-related questions while they’re in the chair

Tent Card: “Professional Recommendations—based on your goals, products we use, and past purchases.”

Also says: Ask me about your custom cart!
Display this tent card at your retail shelf, front desk, waiting area, or even restrooms to plant the seed: you're more than just their stylist—you’re their personal product expert. This helps open the door for tailored conversations that lead directly to a curated cart via your online store.

Use it to:

• Get clients talking about retail needs

• Offer product recommendations with confidence

• Connect your in-salon services to your online store seamlessly

Business Cards: “The Right Products Make All the Difference”

Hand these out with purchases, bag stuffers, appointment reminders, or thank-you notes. These mini leave-behinds say you remembered them and you care about what works best for them.

Use it to:

• Drive repeat visits to your store

• Share your link or a coupon code

• Make personalized follow-up easy

Download the print-ready files, upload your QR-Code & print!

Follow these simple steps to personalize your materials with your QR code:

1. Download the Printable File

• Scroll to the bottom of this article to download the template(s) you want

• Downloads are clickable and ready to use

2. Open in Canva

• To add your QR code, first upload the PDF into Canva

• From your Canva homepage, click Create a design → Import file, then select the PDF you downloaded

3. Insert Your QR Code

• Head to your Stylist Homepage, click “Share Store”, and download your QR code image

• In Canva, click Uploads and upload your QR code

• Drag and drop your QR code into the space marked for it on the design

4. Save & Print

Click Share → Download → PDF Print
Just be sure to select the correct format for high-quality, professional-looking results.

Print it your way:

• On your own printer

• At a local or online print shop

• Or even directly from Canva

5. Save & Share Digitally

Want to post your design in emails, texts, or on social media to drive traffic to your store? Save it as a PNG for best results.

Click Share → Download → PNG

PRO TIP → Always include your online store URL in digital communications so clients can easily tap and shop your online store.

Ready to learn more about Canva? 

From spotlighting your favorite products to making eye-catching social posts, we’ll show you how to market your store like a pro👉 Check out the Canva Best Practices article here

No extra steps for them. Minimal effort from you. Maximum impact for your retail business.

What’s a Client Account?

It’s your client’s personal login that keeps them connected to your store. It makes shopping easy, reordering quick, and recommendations feel tailored—automatically.

How Do Clients Get a Client Account?

• Place their first order through your store

• Receive a product recommendation from you

• Are added to your contact list

• Sign up directly through your store

What Are the Perks for Clients?

Client Accounts make shopping your store easier and more personal. Here’s what your clients get:

• Easy reordering – Their past purchases can be added back to their cart with one click.

• Order history – They can quickly see what they’ve bought before.

• Personalized recommendations – Clients can easily browse the products you recommend.

• Direct connection to you – They’re always shopping your store, not a generic link.

What You Can Do

• Send product recommendations regularly – it’s an easy, effective way to give them a Client Account and keep your store top of mind.

• Promote Client Accounts: Social, SMS, and Email - Use any of the premade captions below!

Social Media Caption Template

✨Did you know? When you shop my online store, you automatically get your own account — no sign-up required!
That means faster reordering, personal product picks from me, and perks like free shipping on $20+ and Buy Now, Pay Later.
📲 Start shopping: [Insert Store Link]

Email Template

Subject: Your Account Is Ready! 🎉

Hi [Client Name],
Great news — you now have your own Client Account for my online store! No extra sign-up needed. That means:

• 🛍️ Easy reordering

• 🧴 Personalized recommendations from me

• 🚚 Free shipping on $20+

• 🕒 24/7 access to professional products

• 💳 Buy Now, Pay Later options

Check it out and shop anytime here: [Insert Store Link]
Let me know if you have any questions!

– [Stylist Name or Store Name]

Text or DM Template

Hey [Client Name]!
You now have your own account for my online store — no sign-up needed!
That means easier reordering, personalized recs, and free shipping on $20+.
Shop anytime here: [Insert Store Link]

Why Canva?

Canva is a free, user-friendly design platform perfect for Storefront Owners who want to create professional marketing materials—no graphic design experience required. Whether you're posting on Instagram, printing a flyer, or creating product spotlights, Canva helps you do it all with ease.

Canva Best Practices for Storefront Owners

1. Start with Templates

Use our pre-made templates: Visit the Resource Center for ready-to-use designs you can personalize.

Search terms to try in Canva:
Hair salon • Retail promotion • Product spotlight • Instagram story

2. Include Your Store URL or QR Code

Always add your store URL or QR code in every design and/or caption so clients can shop directly.

Include a clear call to action like:
“Shop with me online” or “Grab your favorites here”

3. Highlight Your Faves & Professional Recommendations

Use Canva to create eye-catching, personalized posts that feature your favorite products and your expert recommendations. This is where your stylist voice really shines!

• Spotlight Your Faves
  After you select your faves on your Stylist Homepage ([add how-to link]), create a Canva post featuring your go-to products.
  Add text like:
  “My go-to’s for a frizz-free summer”
  “Perfect hydration bundle for dry, winter hair”
• Feature Coupon Codes, Top Sellers, or Seasonal Must-Haves
  Pick a Canva template that fits your vibe, then add a bold message like:
  “Use code SUMMERHAIR for 15% off!”
  “Ready for a fall refresh? Add these to your cart!”
• Personalize Your Message
  Use Canva’s text tools to write captions in your voice:
  “Not sure what you need? I’ve got you—ask me what’s best for you!”
  “Check out this pro product I can’t live without!”
• Let Everyone Know You Offer Tailored Recommendations
  Create a Canva post that says:
  “Need help choosing? DM me for a custom rec!”
  “Want my pro picks? I’ve got your hair covered.”
  Then use your Recommender Tool to send personalized product suggestions.

4. Match the Platform

Make sure your design looks its best wherever you're posting by resizing it to fit that platform. A post that works on Instagram might not display correctly in a story or flyer.

Use Canva’s resize tool to adjust your design for:
Instagram Post • Instagram Story • Email Header • Flyer

Each format has a different size and layout, and matching it ensures your message is clear and your design doesn’t get cut off.

• Social posts: Keep the message short, visual, and eye-catching.

• Emails & flyers: Use more space to explain product details or include a longer CTA.

5. Save & Reuse

Create folders in Canva to stay organized—like:
Fall Campaign • Retail Tips • Holiday Promotions

Repurpose one design across multiple formats—just tweak the size or message for each channel.

Level Up: Personalize Your Marketing to Drive Sales

Once you’ve got the basics down, take things to the next level by creating personal, 1:1 client moments and using social media to spark conversations that lead to sales.

Use Canva to Bring Your Recommendations to Life

The Recommender Tool is personal—and your message should feel that way too. After sending your curated product list through the Recommender Tool, take it a step further:

Create a Custom Visual in Canva for Your Client

Use Canva to design a simple, personalized image that explains:

• Why you chose these specific products

• How you’d like them to use them

• Your quick tips for best results

Example Message You Could Add to the Design or SMS:

“Hey Sarah! I picked these just for your dry ends and color-treated hair. The leave-in should be used after every wash, and that mask is a once-a-week deep treat. Let me know if you have questions—you can grab them right through the link I sent!”

How to Do It in Canva (Quick & Easy):

1. Open Canva and search for “Instagram Post” or “Mobile Graphic”

2. Choose a clean layout

3. Drop in product photos or icons

4. Add the client’s name (e.g., “For Sarah”)

5. Write 1–2 short lines explaining your why and how

6. Download and send it via text or DMs

Why This Works:

• It feels personal and thoughtful—just like the experience they’d get in your chair

• Visuals get more attention than plain text alone

• It gives your recommendation more credibility and helps clients feel confident clicking “buy”

Turn Canva Posts into Client Engagement & Sales on Social Media

1. Post with Purpose

Every post should do at least one of the following:

• Identify a client problem
  (“Frizz in this humidity?”)

• Offer a professional solution
  (like your favorite leave-in)

• Include a clear call to action
  (“Tap to shop,” “DM me,” or “Ask me for a custom rec”)

Pair it with a Canva graphic that stands out.
Keep your caption quick, helpful, and casual.

2. Start the Conversation

Use open-ended captions like:
“Not sure what you need? I can help!”
“Color-treated hair? These are my top picks.”

Add interactive story elements like:

• “Need a rec?” question boxes

• Polls with product choices

3. Always Link Back to Your Store

In every post and story:

• Drop your store link or use a “Link in Bio” tool

• Include a QR code in Canva graphics for in-salon posters or story highlights

4. Use Stories + Highlights to Keep Your Store Visible

• Post Canva graphics to Stories often

• Save to Highlights with categories like “Shop Now,” “Frizz Fix,” or “Stylist Picks”

• Rotate graphics to match the season or current promos

5. Follow Up = Sales

When someone likes or replies to your post, follow up with a quick DM or text:

“Hey! I saw you liked that styling cream—want me to send you a quick rec?”

Use your Recommender Tool to send personalized product links straight from your Stylist Homepage.

Keep Showing Up

Pick one day a week to post. You don’t need to be an influencer—just be visible, helpful, and easy to shop with.

Staring at a blank screen, wondering what to post? You’re not alone. That’s why in our Get Social class, we walk through a simple but powerful planning tool: the 9-grid template. It’s helped so many stylists take control of their content—without burning out or overthinking.

What’s a 9-Grid Template?

The 9-grid is a visual content planning tool that helps you map out your next nine posts on Instagram (or any platform). Think of it as a mini content calendar—perfect for stylists who want to stay consistent, show off their work, and connect with clients in a meaningful way.

Each square has a purpose. You’re not just posting to post—you’re creating a mix of content that showcases who you are, what you offer, and why your followers should keep coming back.

Content That Converts

The key to successful social content is variety. In our Get Social class, we talk about mixing three main content types to keep your feed fresh and make it easier for clients to connect—and convert.

💡 Educational Content

Quick tips, tutorials, how-to’s, FAQs—this content builds trust and positions you as an expert.
📌 Example: Show how to use a leave-in conditioner clients can buy from your online store.

✨ Inspirational Content

Feature products from your online store, spotlight seasonal trends, and share time-sensitive promos or coupon codes.
📌 Tip: Instead of saying “Buy this shampoo,” show how you use it in a styling video or explain why it’s your go-to. STORYTELLING SELLS!

💬 Relatable Content

Behind-the-scenes moments, stylist selfies, funny client quotes, or day-in-the-life posts. These help your audience feel personally connected to you—and people buy from people they like and trust.

The 9 Content Categories

1. Your Work – Show off a recent cut, color, or style.

2. Before & After – Let your transformations do the talking.

3. Retail Highlight – Share a product you love and why.

4. Client Testimonial – Screenshot a review or share kind words.

5. Behind the Scenes – A quick look at your station, your salon vibes, or your favorite tool.

6. Stylist Tip – A quick product or styling tip your clients can use at home.

7. Call to Action – Book now, shop now, DM for a consult—tell them what to do next.

8. Your Face – A photo or video of YOU. Yes, really.

9. Fun or Personal – Something light: a meme, a pet pic, or what you’re sipping this week.

Sample 9-Grid Content Plan

Pro Tips for Using the Template:

• Plan visually. Use a notes app, Instagram preview tool, or pen and paper.

• Batch create. Spend one day a month capturing content for your grid.

• Be real. Clients relate more to real-life content than overly curated posts.

• Repurpose your wins. If a post performs well, use it again with a fresh twist.

Final Thought:
The 9-grid isn’t about perfection—it’s about showing up. Your clients are scrolling every day. Give them a reason to stop, smile, learn, and shop—with you. This template helps you create with confidence, one square at a time.

Download Your 9-Grid Template

Ready to start planning? Download this blank printable 9-grid content planner to start mapping out your posts.