A key ingredient to transforming a haircut into a complete salon journey is making product recommendations. Every client is unique, and their hair care needs are diverse. Tailoring product recommendations adds a personal touch to your service, enhancing customer satisfaction and increasing retail sales.
To achieve retail success in 2024, stay updated on trends, be informed about the products you offer in-salon and online, focus on personalized recommendations, and leverage social media.
MASTER THE ART OF PRODUCT RECOMMENDATIONS:
- Stay Updated on Trends & Product Knowledge:
Keep a pulse on the latest industry trends, hairstyles, and emerging product innovations. Stay informed about the products you offer in-salon and online. This knowledge instills confidence in your recommendations and helps build trust.
- Understand Your Client’s Needs:
Start by having a conversation with your clients about their hair concerns, preference, and styling routines. Understanding their needs allows you to recommend products that align with their individual requirements.
- In-Salon Recommendations:
Casually integrate product recommendations into conversation by mentioning their hair type, recent services, or specific needs. For example, you could say, “Given the gorgeous curls you have, I’d recommend our moisturizing styling cream to enhance the natural texture. It’s perfect for achieving this look at home.” This way, it feels personalized and directly related to their experience.
- Create Client Carts:
Bundle products together to create a personalized cart for your clients. For example, pair a nourishing shampoo with a matching conditioner, and recommend a styling product that complements their cut or color.
- Follow Up with a Recommendation:
After the appointment, reinforce your recommendations by following up with care tips and a customized product recommendation via email or text. This adds value to the client experience!
- Demonstrate Styling Techniques:
Seize opportunities to showcase how to use recommended products effectively. In person and on social media, offer quick tips or demonstrate styling techniques that can maximize the benefits. This not only encourages your current clients to recreate the salon magic at home, but also inspires potential new clients as well.
- Leverage Social Media:
Utilize platforms like Instagram, Facebook, and TikTok to showcase your salon's work and connect with clients. Regularly post content related to haircare trends, product highlights, and styling tips to engage your audience and establish your salon as a go-to source for beauty insights.
By mastering the art of product recommendations, you’re not just selling products; you’re curating an experience for your clients. Elevate their salon journey and watch your retail success flourish.