Holiday 2024 SMS Marketing Guide for Your Online Store!

This guide provides a structured SMS communication plan to help stylists effectively engage clients and drive online sales during the holiday season. Text messages are a quick, direct way to inform clients about special offers, exclusive bundles, and last-minute gift ideas in your Cosmo Prof Direct online storefront.

Overview

• Campaign Duration: December 1 - December 24
• Total Messages: 6 (one every four days, on average)
• Goal: Drive sales through online storefronts by promoting holiday specials, unique bundles, and timely reminders.

Tips for Successful Holiday SMS Marketing

• Personalize When Possible: Use client names for a more personal touch.
• Add Visuals to Links: Include an image with links to your storefront, especially for messages featuring gift guides and holiday bundles.
• Create Urgency: Use language that encourages timely action, like “limited time” or “last chance,” to prompt quick responses.
• Keep It Short and Friendly: SMS messages should be concise, friendly, and focused to engage clients quickly without overwhelming them.

With this SMS plan in place, you’ll stay connected with clients throughout the holiday season, showcasing your online store as the go-to destination for quality holiday gifts.

Holiday Text Message Schedule & Templates

Message 1:  Small Business Saturday Reminder Date: December 1 Content: 🛍️ Don’t forget! Small Business Saturday is coming soon! Enjoy 20% off with code SMALLBIZSAT. Valid Nov.30 - Dec.6 Shop here: [Insert storefront link] Purpose: Leverage Small Business Saturday to incentivize shopping with an exclusive discount code, promoting both online sales and support for local small businesses.

Message 2: Holiday Kickoff Date: December 15 Content: 🎉 The holiday season is here! Get ready for special deals and festive products. Check out my online store for gift ideas: [Insert storefront link] Purpose: Generate excitement for holiday shopping by encouraging clients to explore your online store for gift ideas and seasonal items.

Message 3: FREE Shipping Reminder Date: December 5 Content: 🎁 Looking for the perfect gift? Check out my online store with top products just for you! Visit: [Insert storefront link] and receive FREE shipping on all orders $20 or more! Purpose: Highlight your free shipping offer and make gift shopping easy and convenient for your clients.

Message 4: Holiday Bundle Promotion Date: December 9 Content: ✨ Exclusive Holiday Bundles are now available! Treat yourself or someone special this season. Ask me to create the perfect curated gift: [Insert storefront link] Purpose: Promote exclusive holiday bundles designed to provide value and convenience for gift-givers and self-gifters alike.

Message 5: Last-Minute Gift Ideas Date: December 20 Content: ⏳ Need last-minute gift ideas? I’ve got you covered! Check out my top picks and order today! Visit: [Insert storefront link] Purpose: Capture last-minute shoppers by showcasing quick and easy gift ideas available in your online store.

Message 6: Thank You and Holiday Wishes Date: December 24 Content: ❤️ Thank you for your support this holiday season! Wishing you a joyful holiday! Visit my store for last-minute gifts: [Insert storefront link] Purpose: Express appreciation for client support, spread holiday cheer, and subtly encourage any final holiday purchases.