Help your clients beat the heat, protect their strands, and get their best summer hair yet — while you grow your online sales. This mix of product education, trend inspiration, and promo-ready content is here to make summer selling easy.
SECTION 1: Teach It – What Summer Hair Needs
Caption:
Sunshine, pool days, and beach waves are fun — but they’re tough on your hair. The good news? With the right summer routine, you can protect your strands, fight frizz, and keep your color looking fresh.
💬 Add Your Tip:
“I always tell my clients: ‘Leave-in conditioner is your beach bag BFF."
“My clients always ask me how to keep their hair healthy in the summer. Here's what I recommend—and you can shop it all right from my store!”
📌 Try This: “Need help building your summer routine? DM me your biggest hair concern and I’ll send over a few custom product picks!”
Cosmo Prof Directs PRO TIP:
Here’s what we recommend you focus on posting this season:
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UV & heat protectants – to guard against sun damage and hot tools
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Leave-in conditioners – to hydrate and detangle, even after the beach
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Frizz-fighting creams & oils – for smooth, glossy hair in humid weather
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Color-protecting shampoo/conditioner – to prevent fading from sun & salt
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Scalp care treatments – because your scalp gets sunburned too!
SECTION 2: Inspire It – Trends Clients Want Right Now
Caption:
This summer, it’s all about easy, effortless beauty. Think soft waves, glossy shine, and sun-kissed tones that grow out gracefully. Whether you’re vacation-bound or just vibing at brunch, your hair should feel healthy, light, and low-maintenance — with pro-level results.
💬 Add Your Voice:
“Here are a few of my favorite summer trends — and the products that help make them happen. You can grab them straight from my online store!”
“My trick for soft, beachy waves without heat? ___”
“This glossing serum is my go-to for shine that lasts — especially in the heat.”
“Clients are loving ___ for keeping blonde bright between visits.”
📌 Include Your Recommender Tool:
“Loving the undone summer wave look? Ask me how to get it with just a few easy products — I’ll send you a custom rec!”
Cosmo Prof Directs PRO TIP:
Include the product images in your carrousel
SECTION 3: Promote It – Your Personalized Picks for Summer!
Drop in 3 product images then choose a caption:
Let’s make this your best summer hair season yet. I’ve pulled together a few of my personal faves — the products I’m loving (and using) right now to keep hair healthy, manageable, and gorgeous in the heat.
☀️ Think: humidity-fighting stylers, leave-ins with UV protection, and treatments that reset your hair after sun, sweat, and swim days.
🛍️ Shop them all directly in my storefront — and text me if you’re not sure where to start. I’ll help you find what fits your hair goals.
Education angle:
“Summer hair needs are different — and your clients trust you to know what works. Use this space to call out your go-to solutions and why you love them.”
Suggested post caption:
“These are the products I reach for again and again — and now they’re all in one place for you to shop. My summer essentials are live in my store ☀️ [insert link]”
Reel or video prompt:
“What’s in your summer kit? Record a quick video showing 2–3 favorite products and a tip for each — keep it real and relatable!
Additional Summer plug-in lines you can use in captions or convos:
“If your hair feels dry or frizzy this time of year, I’ve got you.”
“Not sure which product is right for you? DM me — I’ll send a quick rec.”
“I picked these for a reason — I use them on real clients with real results.