Staring at a blank screen, wondering what to post? You’re not alone. That’s why in our Get Social class, we walk through a simple but powerful planning tool: the 9-grid template. It’s helped so many stylists take control of their content—without burning out or overthinking.
What’s a 9-Grid Template?
The 9-grid is a visual content planning tool that helps you map out your next nine posts on Instagram (or any platform). Think of it as a mini content calendar—perfect for stylists who want to stay consistent, show off their work, and connect with clients in a meaningful way.
Each square has a purpose. You’re not just posting to post—you’re creating a mix of content that showcases who you are, what you offer, and why your followers should keep coming back.
Content That Converts
The key to successful social content is variety. In our Get Social class, we talk about mixing three main content types to keep your feed fresh and make it easier for clients to connect—and convert.
💡 Educational Content
Quick tips, tutorials, how-to’s, FAQs—this content builds trust and positions you as an expert.
📌 Example: Show how to use a leave-in conditioner clients can buy from your online store.
✨ Inspirational Content
Feature products from your online store, spotlight seasonal trends, and share time-sensitive promos or coupon codes.
📌 Tip: Instead of saying “Buy this shampoo,” show how you use it in a styling video or explain why it’s your go-to. STORYTELLING SELLS!
💬 Relatable Content
Behind-the-scenes moments, stylist selfies, funny client quotes, or day-in-the-life posts. These help your audience feel personally connected to you—and people buy from people they like and trust.
The 9 Content Categories
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Your Work – Show off a recent cut, color, or style.
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Before & After – Let your transformations do the talking.
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Retail Highlight – Share a product you love and why.
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Client Testimonial – Screenshot a review or share kind words.
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Behind the Scenes – A quick look at your station, your salon vibes, or your favorite tool.
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Stylist Tip – A quick product or styling tip your clients can use at home.
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Call to Action – Book now, shop now, DM for a consult—tell them what to do next.
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Your Face – A photo or video of YOU. Yes, really.
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Fun or Personal – Something light: a meme, a pet pic, or what you’re sipping this week.
Sample 9-Grid Content Plan
Pro Tips for Using the Template:
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Plan visually. Use a notes app, Instagram preview tool, or pen and paper.
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Batch create. Spend one day a month capturing content for your grid.
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Be real. Clients relate more to real-life content than overly curated posts.
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Repurpose your wins. If a post performs well, use it again with a fresh twist.
Final Thought:
The 9-grid isn’t about perfection—it’s about showing up. Your clients are scrolling every day. Give them a reason to stop, smile, learn, and shop—with you. This template helps you create with confidence, one square at a time.
Download Your 9-Grid Template
Ready to start planning? Download this blank printable 9-grid content planner to start mapping out your posts.