Sharing products from your Cosmo Prof Direct online store to your social media is one of the easiest ways to increase sales and drive client engagement. With just a few steps, you can “deep link” directly to a product—meaning your followers will land on the exact item you recommend, ready to shop and support you.
Here’s how to deep link a product from your online store to your social channels:
What is a Deep Link?
A deep link is a direct URL to a specific page or product inside your online store. Instead of sending your clients to your storefront homepage and asking them to search, a deep link takes them straight to the item you’re talking about.
This is especially useful when:
- You’re recommending a product in a post or story
- You’re reviewing or demonstrating a product
- You’re creating a quick “shop this look” feature
How to Grab a Product Deep Link
Follow these steps to get the direct product link from your store:
On Desktop:
- Go to your online store homepage
- Use the search bar or browse to find the product
- Click the product to open its product detail page
- Copy the URL in the browser’s address bar
On Mobile:
- Visit your online store through your browser (not the app)
- Scroll and tap into the product you want to share
- Tap the share icon (usually a box with an arrow) on your browser
- Select “Copy Link”
Tip: You can also tap “Share” > “Instagram Story” or “Facebook” if you want to post directly from your mobile browser.
Where to Paste the Deep Link
Now that you’ve got your product link, you can paste it anywhere you want your clients to shop:
Social Media Captions
“My go-to for frizz-free summer hair. Shop it here: [paste link]”
Instagram Stories
Use the “Link” sticker and paste the deep link. Customize the sticker text (e.g., “Shop Now,” “Get Yours,” “Stylist Favorite”).
Link in Bio
Use services like Linktree or Stan Store to create a shoppable menu of your top product links.
Cosmo Prof Direct Pro Tips
Rotate Your Featured Products
Keep your storefront fresh by regularly updating your featured products. Highlight what’s trending, seasonal, or a personal favorite. Then, share deep links to those same products on social media for a double boost in visibility and sales.
Make It Personal
Clients trust your expertise, so use your voice when sharing products. Whether it’s a treatment you use behind the chair or a go-to for summer frizz, a personal touch helps clients feel confident buying directly from you.