Paul Mitchell’s Tea Tree — the #1 scalp care brand sold in salons — just got a fresh new look and an even stronger sustainability story. The same invigorating formulas your clients already love now come in modern, eco-friendly packaging that tells a story worth sharing online.
As a storefront owner, this update is a perfect opportunity to drive traffic to your online store, engage clients through social media storytelling, and reintroduce a cult-favorite brand with a meaningful message.
Drive Online Sales Through Education + Storytelling
Your clients are shopping online for brands that align with their values — and Tea Tree’s new look makes it easy to start a conversation.
Here’s how to position Tea Tree digitally:
Use your “Feature” tool to spotlight Tea Tree products at the top of your online store so clients see them first when they shop.
Leverage the Recommender Tool to personalize client suggestions. Use it to recommend Tea Tree for clients who mention scalp concerns, dryness, or those looking for clean, refreshing formulas — and pair with language like “Refreshed look. Same iconic tingle.” in your outreach.
Focus on sustainability in your client communication — highlight that Tea Tree bottles are made from 100% recycled plastic, reducing environmental impact.
Share the sensory experience: Post on social media or in your client messages about the tingling, cooling, and refreshing feel that Tea Tree is known for.
Bundle for better results: Suggest Tea Tree Special Shampoo + Conditioner as the perfect pair for scalp care, or cross-sell with styling products from the same line.
Remind clients that purchasing through your online store supports you directly — every click, every cart, and every Tea Tree sale contributes to your business’s growth.
Share the Story
Explore what’s new with Tea Tree — including exciting product launches — in this short video from Paul Mitchell: