Your essential guide to prepping your online store and in-salon marketing! Follow this timeline from early November through the holiday shopping peak to keep clients engaged and boost sales with key tasks, dates, and strategies.
Week of November 11
Choose FAVS: Feature top-selling brands and products to highlight this season.
Holiday Bundles: Use the Recommender Tool to start drafting gift-worthy product bundles.
Know Payment Options: Promote "Buy Now, Pay Later" and free shipping for orders over $20.
Familiarize Yourself with Customer Care: Ensure you're equipped to address client inquiries.
Week of November 18
Update In-Salon Visuals
Salon Displays: Add your QR code to your online store on product displays, checkout areas, and promotional materials. (Use pre-made templates from your Resource Center)
Holiday Decor: Set a festive mood in the salon to encourage holiday shopping.
Prepare Marketing Materials
Email & Social Media Content: Use pre-made templates from the Resource Center to assist in drafting content for client communication.
Holiday Kickoff Email: Schedule for November 20, 2024.
Small Business Saturday: Start Your Small Business Saturday Marketing Campaign.
Thanksgiving Week (November 25)
Small Business Saturday Promo (Nov 30 - Dec 6)
- Coupon Code: Announce SMALLBIZSAT for 20% off.
- Client Communication: Send out reminder emails and texts for Small Business Saturday.
- Social Media Buzz: Post countdowns or teaser graphics for the sale.
- Use Resource Center: Everything you need to take advantage of Small Business Saturday can easily be downloaded here.
First Week of December (December 2)
Holiday Communication Push
Holiday Email: Send out your email blast on December 4.
Text Messaging: Send out your texts on December 1 and December 5.
Social Media: Post your holiday images, captions, and hashtags on your platforms on December 1, December 3, and December 5.
PRO TIPS:
- Personalized Suggestions: Use purchase history and the recommender tool for tailored gift ideas.
- Virtual Bundles: Highlight online-only holiday bundles for digital shoppers.
- Remind Customers: About FREE shipping on orders of $20 or more and the Buy Now, Pay Later option at checkout.
Mid-December (December 9-15)
Holiday Communication Push:
Holiday Email: Send out your email blast on December 11.
Text Messaging: Send out your texts on December 9.
Social Media: Post your holiday images, captions, and hashtags on your platforms on December 9, December 11, and December 13.
PRO TIPS:
- Personalized Suggestions: Use purchase history and the recommender tool for tailored gift ideas.
- Virtual Bundles: Highlight online-only holiday bundles for digital shoppers.
- Remind Customers: About FREE shipping on orders of $20 or more and the Buy Now, Pay Later option at checkout.
Final Stretch (December 16-22)
Holiday Communication Push:
Holiday Email: Send out your email blast on December 18.
Text Messaging: Send out your texts on December 15 and December 20.
Social Media: Post your holiday images, captions, and hashtags on your platforms on December 17, December 19, and December 20.
PRO TIPS:
- Personalized Suggestions: Use purchase history and the recommender tool for tailored gift ideas.
- Virtual Bundles: Highlight online-only holiday bundles for digital shoppers.
- Remind Customers: About FREE shipping on orders of $20 or more and the Buy Now, Pay Later option at checkout.